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A Study on the Mechanism of How Perceived Information Overload Affects Behavioral Intentions among E-Commerce Platform Users 认领 引用
1
作者 Xiru Han 《Proceedings of Business and Economic Studies》 2026年第7期316-325,共10页
Based on the SOR(Stimulus-Organism-Response)theoretical framework,this study explores the underlying logic and mechanisms linking users’perceived information overload,cognitive and psychological responses,and behavio... Based on the SOR(Stimulus-Organism-Response)theoretical framework,this study explores the underlying logic and mechanisms linking users’perceived information overload,cognitive and psychological responses,and behavioral intentions.The results indicate the following:First,cognitive and psychological responses consist of three dimensions—cognitive fatigue,decision difficulty,and psychological anxiety—while behavioral intentions consist of two dimensions—users’intention to purchase products and their intention to continue using the app.Second,perceived information overload significantly inhibits users’intention to purchase products and their intention to continue using the app.Third,users’cognitive fatigue,decision difficulty,and psychological anxiety mediate the relationship between perceived information overload and users’intention to purchase products and their intention to continue using the app.This study provides theoretical foundations and practical insights for e-commerce platforms to optimize recommendation strategies and alleviate users’cognitive burden. 展开更多
关键词 E-commerce Information overload Decision-making intentions Structural equation modeling SOR model
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Comparative analysis of multi-platform e-commerce online reviews based LDA and sentiment dictionary 认领 引用 被引量：1
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作者 Wanying Xie Wei Zhao Zeshui Xu 《International Journal of Intelligent Computing and Cybernetics》 EI 2025年第2期298-325,共28页
Purpose-This study aims to investigate the differences in consumer reviews across multiple e-commerce platforms to better assist consumers in making informed decisions.By examining the specific content of these differ... Purpose-This study aims to investigate the differences in consumer reviews across multiple e-commerce platforms to better assist consumers in making informed decisions.By examining the specific content of these differentiated reviews,the study seeks to provide insights that can enhance e-commerce services and improve consumer satisfaction.Design/methodology/approach-The research utilizes the latent Dirichlet allocation(LDA)method for text analysis to identify the varying concerns of consumers across different e-commerce platforms for the same product.Additionally,the study expands the sentiment dictionary to address polysemy issues,allowing for a more precise capture of sentiment differences among consumers.A non-parametric test is employed to compare reviews across multiple platforms,providing a comprehensive analysis of review disparities.Findings-The findings reveal that consumer concerns and sentiments vary significantly across different e-commerce platforms,even for the same product.The combination of text analysis and non-parametric testing highlights the objectivity of the research,offering valuable evidence and recommendations for improving e-commerce services and enhancing the shopping experience.Originality/value-This study is original in its approach to combining text analysis with non-parametric testing to examine multi-platform review differences.The research not only contributes to the understanding of consumer behavior in the context of e-commerce but also provides practical suggestions for platforms and consumers,aiming to optimize service quality and consumer satisfaction. 展开更多
关键词 Multi-platform comparison E-commerce reviews Sentiment analysis LDA Non-parametric test Consumer behavior
Digital technology knowledge and farmer's e-commerce valuation in Nigeria 认领 引用 被引量：1
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作者 Khadijat Busola Amolegbe Sènakpon Fidèle Ange Dedehouanou +1 位作者 Abdulazeez Muhammad-Lawal Abdulrazaq Kamal Daudu 《Journal of Integrative Agriculture》 SCIE CAS CSCD 2026年第6期2229-2241,共13页
The growth of digital marketing platforms is reshaping the food systems and offers a potential solution to farmers'output market access problem.However,the digital transformation also leads to a growing digital di... The growth of digital marketing platforms is reshaping the food systems and offers a potential solution to farmers'output market access problem.However,the digital transformation also leads to a growing digital divide,driven by disparities in digital literacy,which may hinder rural farmers from exploiting opportunities in the digital market.This paper investigates the relationship between e-commerce valuation and digital technology knowledge in rural Nigeria.We used contingent valuation questions to measure farmers'willingness to pay for digital platform services in commercializing their agricultural products.We performed a basic digital technology knowledge test to assess farmers'proficiency in using digital tools,focusing on practical digital skills.Using the treatment effects framework associated with panel data,we found significant positive and heterogeneous effects of digital technology knowledge on e-commerce valuation in rural Nigeria.To fully realize the potential of rural e-commerce,urgent policy interventions are needed to enhance digital literacy and make internet access more affordable for rural farming households. 展开更多
关键词 rural e-commerce digital technology contingent valuation Nigeria
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Layered Feature Engineering for E-Commerce Purchase Prediction:A Hierarchical Evaluation on Taobao User Behavior Datasets 认领 引用
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作者 Liqiu Suo Lin Xia +1 位作者 Yoona Chung Eunchan Kim 《Computers, Materials & Continua》 SCIE EI 2026年第4期1865-1889,共25页
Accurate purchase prediction in e-commerce critically depends on the quality of behavioral features.This paper proposes a layered and interpretable feature engineering framework that organizes user signals into three ... Accurate purchase prediction in e-commerce critically depends on the quality of behavioral features.This paper proposes a layered and interpretable feature engineering framework that organizes user signals into three layers:Basic,Conversion&Stability(efficiency and volatility across actions),and Advanced Interactions&Activity(crossbehavior synergies and intensity).Using real Taobao(Alibaba’s primary e-commerce platform)logs(57,976 records for 10,203 users;25 November–03 December 2017),we conducted a hierarchical,layer-wise evaluation that holds data splits and hyperparameters fixed while varying only the feature set to quantify each layer’s marginal contribution.Across logistic regression(LR),decision tree,random forest,XGBoost,and CatBoost models with stratified 5-fold cross-validation,the performance improvedmonotonically fromBasic to Conversion&Stability to Advanced features.With LR,F1 increased from 0.613(Basic)to 0.962(Advanced);boosted models achieved high discrimination(0.995 AUC Score)and an F1 score up to 0.983.Calibration and precision–recall analyses indicated strong ranking quality and acknowledged potential dataset and period biases given the short(9-day)window.By making feature contributions measurable and reproducible,the framework complements model-centric advances and offers a transparent blueprint for production-grade behavioralmodeling.The code and processed artifacts are publicly available,and future work will extend the validation to longer,seasonal datasets and hybrid approaches that combine automated feature learning with domain-driven design. 展开更多
关键词 Hierarchical feature engineering purchase prediction user behavior dataset feature importance e-commerce platform Taobao
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Cross-border e-commerce pilot zones and corporate carbon emissions reduction:A quasi-natural experiment from China 认领 引用
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作者 Na Jiang Qianqian Shang Ge Wu 《Chinese Journal of Population,Resources and Environment》 CSCD 2026年第1期1-13,共13页
Against the backdrop of accelerated development of new forms of trade,the question of whether rapid expansion of cross-border e-commerce(CBEC)can help to reduce carbon emissions among Chinese enterprises is of great s... Against the backdrop of accelerated development of new forms of trade,the question of whether rapid expansion of cross-border e-commerce(CBEC)can help to reduce carbon emissions among Chinese enterprises is of great significance for seizing new opportunities in foreign trade,and advancing firms’green and low-carbon transformation.This study treats the creation of CBEC pilot zones as a quasi-natural experiment,employing panel data from Chinese A-share listed companies matched with city-level information from 2006 to 2021.We construct a multi-period difference-in-differences model to identify the impact of CBEC pilot zone policy on corporate carbon emissions.Our findings indicate the construction of these pilot zones significantly reduces firms’carbon emissions intensity,and the results are robust across multiple tests.We show the pilot zone initiative contributes to emission reductions by enhancing the adoption of digital infrastructure,promoting green technological innovation,and increasing environmental awareness among enterprises.Quantile regressions reveal pilot zones exert a more pronounced carbon-reduction effect on firms characterized by high carbon emissions intensity and advanced levels of digital transformation.Moreover,the policy effect is especially significant in heavily polluting industries,and regions with weaker governmental environmental regulations or lower public environmental concerns.This study makes an innovative contribution to the literature by empirically verifying the environmental governance effect of establishing CBEC pilot zones,and offers practical guidance for governments in formulating cross-border e-commerce policies and for enterprises pursuing low carbon development. 展开更多
关键词 Cross-border e-commerce pilot zones Corporate carbon emissions Green technological innovation Corporate environmental awareness Digital infrastructure
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Bridging the Divide:How E-commerce Mitigates Household Consumption Inequality in China 认领 引用
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作者 Xu Zicai Yu Jianyu +1 位作者 Guo Mengmeng Xie Kai 《中国经济学人（中英文）》 2026年第3期84-107,共24页
This study develops a theoretical framework to analyze the impact of e-commerce development on consumption inequality.Drawing on micro-level data from the CHFS for 2015-2019 combined with large-scale data from e-comme... This study develops a theoretical framework to analyze the impact of e-commerce development on consumption inequality.Drawing on micro-level data from the CHFS for 2015-2019 combined with large-scale data from e-commerce platforms,we conduct a comprehensive empirical analysis.The results indicate that e-commerce development significantly reduces consumption inequality at the household level,and this effect operates mainly via narrowing disparities in transaction costs and reducing income inequality.Specifically,households facing higher transaction costs increase their consumption owing to the enhanced convenience of e-commerce,while e-commerce also raises the income of low-and middle-income households,which in turn helps compress consumption disparities.Moreover,e-commerce development alleviates consumption disparities within and between cities,within both urban and rural households,and between urban and rural areas.It also promotes consumption mobility by helping low-consumption households move up to higher consumption tiers.These findings suggest that e-commerce development not only holds substantial potential for reducing microlevel household consumption inequality but also functions as a macro-level equalizing force that can narrow regional and urban-rural divides.Thus,e-commerce plays a crucial role in promoting consumption equity and supporting sustainable economic development by dynamically enhancing consumption mobility. 展开更多
关键词 E-commerce development Consumption inequality Income inequality Consumption mobility
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Market Expansion Strategies for Cross-Border E-Commerce in Italy Under the Background of Digital Transformation 认领 引用
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作者 Xiao Zhang Hang Chen Lingzhao Deng 《Proceedings of Business and Economic Studies》 2026年第3期151-156,共6页
Driven by factors such as consumption upgrading,policy support and the gradual improvement of infrastructure,Italy’s e-commerce market has shown a growth momentum,creating important opportunities for cross-border ent... Driven by factors such as consumption upgrading,policy support and the gradual improvement of infrastructure,Italy’s e-commerce market has shown a growth momentum,creating important opportunities for cross-border enterprises.Based on an analysis of Italian consumers’behavioral preferences,mobile shopping trends,social e-commerce ecosystem and the current situation of the logistics system,this paper suggests that enterprises should strengthen compliant operations.They can expand market coverage through the integration of online and offline businesses,optimization of mobile terminal layout,construction of an efficient and collaborative cross-border logistics system and the implementation of multi-channel parallel operation strategies,thus gaining sustainable development advantages in competition. 展开更多
关键词 Cross-border e-commerce Italian market Social e-commerce
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Research on Purchasing Behavior on E-commerce Platforms of Low-income People of Vietnam 认领 引用
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作者 Pham Tu Linh Vu Thi Tung Chi +1 位作者 Nguyen Thi Minh Nguyet Tran Van Trung 《Economics World》 2025年第1期27-38,共12页
The purpose of this study is to analyze factors affecting the purchasing behavior of low-income Vietnamese on e-commerce platforms.700 questionnaires were dispersed among universities,coffee shops,and Facebook communi... The purpose of this study is to analyze factors affecting the purchasing behavior of low-income Vietnamese on e-commerce platforms.700 questionnaires were dispersed among universities,coffee shops,and Facebook community groups in Vietnam.Respondents to the questionnaires were consumers of those places in Vietnam,which were randomly selected.Finally,SEM analysis was used on the data to test the hypotheses of the study.The study identified that“Subjective norms”and“Consumer attitudes”have no effect on shopping behavior on e-commerce platforms,while“Perceived behavioral control”is most affected and“Perceived risks”are least affected on shopping behavior. 展开更多
关键词 B2C e-commerce e-commerce platforms low-income people purchasing behavior
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Evaluation of the Competitiveness of Cross-Border E-Commerce Industry in Western Provinces from the Perspective of Ecological Niche 认领 引用
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作者 Liting Yu 《Proceedings of Business and Economic Studies》 2026年第2期38-48,共11页
Against the backdrop of sustained global growth in cross-border e-commerce,the Western region,while demonstrating impressive growth rates,faces significant inter-provincial gradient imbalances.Based on niche theory,th... Against the backdrop of sustained global growth in cross-border e-commerce,the Western region,while demonstrating impressive growth rates,faces significant inter-provincial gradient imbalances.Based on niche theory,this paper constructs an evaluation system encompassing six dimensions:foreign trade,economic development,e-commerce logistics,talent environment,technological innovation,and openness to the outside world.It employs entropy weight-TOPSIS measurement and K-means++clustering to assess the cross-border e-commerce competitiveness of 12 Western provinces from 2021 to 2025.The results reveal that Sichuan,Chongqing,and Shaanxi form a“Golden Triangle,”Guangxi and Yunnan constitute a growth belt,Xinjiang,Guizhou,Ningxia,and Gansu are identified as potential areas,while Qinghai,Xizang,and Inner Mongolia remain at a disadvantage.Sichuan and Chongqing share a niche overlap of 0.78,indicating the fiercest competition,whereas their overlap with Xizang is only 0.21,suggesting dislocation and complementarity.The Western provinces exhibit a spatial pattern of“dual-core leadership with gradient decline.”The study further proposes a four-dimensional differentiated policy pathway encompassing“channels,industries,institutions,and talent,”providing a decision-making basis for formulating cross-border e-commerce development plans in Western provinces. 展开更多
关键词 Cross-border e-commerce Industrial competitiveness Niche theory Western provinces
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Research on Countermeasures for AI-Enabled Teaching Reform of Cross-Border E-Commerce Majors in Higher Vocational Colleges 认领 引用
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作者 Lixun Gu 《Journal of Contemporary Educational Research》 2026年第6期284-289,共6页
Driven by the technological revolution and industrial transformation,the digital and intelligent transformation of education is accelerating.Big data and artificial intelligence(AI)technologies have been widely applie... Driven by the technological revolution and industrial transformation,the digital and intelligent transformation of education is accelerating.Big data and artificial intelligence(AI)technologies have been widely applied in the crossborder e-commerce industry,raising higher requirements for professional knowledge,comprehensive qualities,and practical capabilities of cross-border e-commerce talents.Combining the typical application scenarios of AI in crossborder e-commerce,this paper analyzes the existing problems in the teaching of cross-border e-commerce majors in higher vocational colleges and constructs the core framework of AI-enabled professional teaching.Focusing on curriculum development,practical training scenarios,faculty building,and evaluation mechanisms,this paper explores targeted countermeasures for AI-driven teaching reform,so as to provide references for cultivating application-oriented talents who can adapt to the intelligent transformation of the cross-border e-commerce industry. 展开更多
关键词 Artificial intelligence(AI) Higher vocational colleges Cross-border E-commerce major Teaching Countermeasures
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Research on the Impact and Strategies of Digital Marketing and Product Innovation on Interest- Based E-Commerce 认领 引用
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作者 Yunan Li 《Proceedings of Business and Economic Studies》 2026年第4期97-108,共12页
In the current shift to interest-based e-commerce, businesses are struggling with higher acquisition costs and homogeneous products. This study utilizes the ADO framework to examine how digital marketing and product i... In the current shift to interest-based e-commerce, businesses are struggling with higher acquisition costs and homogeneous products. This study utilizes the ADO framework to examine how digital marketing and product innovation catalyze interest-led commerce, emphasizing the mediation of emotional value. We find that digital scenes and emotional product carriers work together to create emotional value, turning consumption into a ritual of healing and identity. By proposing specific pathways for emotional engagement and private domain growth, this paper provides both a theoretical base for future research and practical solutions for surviving saturated markets. 展开更多
关键词 Digital marketing Product innovation Interest-based e-commerce Emotional value
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Research on Coherence Optimization in E-commerce Video Advertising Generation Using AIGC 认领 引用
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作者 Xiaoyao Xiong Zhuang Yuan 《Journal of Electronic Research and Application》 2026年第4期209-215,共7页
E-commerce video advertising is one of the primary means of e-commerce marketing,and the coherence of e-commerce video advertising directly affects the efficiency of information transmission.Current mainstream AIGC mo... E-commerce video advertising is one of the primary means of e-commerce marketing,and the coherence of e-commerce video advertising directly affects the efficiency of information transmission.Current mainstream AIGC models tend to encounter issues such as visual stuttering,logical inversion,and excessive stiffness when generating long-sequence e-commerce advertisements,leading to narrative confusion and unclear content expression in video advertisements.This paper explores optimization strategies for enhancing the coherence of e-commerce advertising generation through literature review and case analysis.The results indicate that the optimization methods improve advertisement coherence and completion rates.This study provides an operational optimization path for the controllable generation of AIGC in e-commerce video advertising. 展开更多
关键词 AIGC technology E-commerce video advertising Coherence Noise control Logical coherence
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Innovation and Development of B2C Cross-Border E-Commerce from the Perspective of Economic Globalization 认领 引用
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作者 Jiekun Wu 《Proceedings of Business and Economic Studies》 2026年第3期123-128,共6页
From the perspective of economic globalization,B2C cross-border e-commerce has emerged as a promising sector.Industries can leverage internet platforms to engage in international trade,exporting goods or services over... From the perspective of economic globalization,B2C cross-border e-commerce has emerged as a promising sector.Industries can leverage internet platforms to engage in international trade,exporting goods or services overseas to expand their global influence.However,this model also presents challenges.Many cross-border e-commerce businesses lack comprehensive global operation strategies,relying solely on B2C platforms for marketing.International consumers exhibit cultural differences and consumption habits that make domestic brand strategies insufficient for global marketing needs.The industry faces compliance risks and data security threats,potentially causing financial losses.Additionally,many companies fail to establish effective talent acquisition and development models,leading to talent shortages that undermine cross-border marketing capabilities.To align with globalization trends,the cross-border e-commerce sector should innovate based on B2B operational characteristics to ensure sustainable development.This article examines the current status and challenges of B2C cross-border e-commerce under economic globalization,and proposes innovative development pathways to enhance China’s B2C cross-border e-commerce capabilities and support industry growth. 展开更多
关键词 Economic globalization B2C cross-border e-commerce Innovation and development
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Research on the Cultural Route Relics of the Qi’ao Ancient Road in Southern China From the Perspective of E-commerce New Media Marketing 认领 引用
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作者 SUN Ming ZHU Peng 《Journal of Literature and Art Studies》 2026年第6期517-527,共11页
This study focuses on the protection and revitalization utilization of linear cultural heritage,selecting the Qi’ao Ancient Road in Southern China as a typical case study,a cultural route with both historical depth a... This study focuses on the protection and revitalization utilization of linear cultural heritage,selecting the Qi’ao Ancient Road in Southern China as a typical case study,a cultural route with both historical depth and practical significance.The paper first systematically reviews four theoretical foundations:“cultural route”,“cultural heritageelics”,“structural functionality and space”,and“e-commerce new media marketing”,constructing an integrated“function-culture-space”analytical framework.Guided by this framework,the research establishes the investigation path with the Ming and Qing Dynasties as the temporal scope and the Southern and Eastern Main Routes of the Qi’ao Ancient Road as the spatial scope.It comprehensively employs literature research,field surveys,and Geographic Information System(GIS)analysis methods to systematically screen and analyze the value of tangible and intangible cultural relics along the ancient road.The study shows that the Qi’ao Ancient Road was not only a vital land transportation artery between Guangdong and Macao during the Ming and Qing Dynasties and an important overland link for the Maritime Silk Road,but also a witness to the integration of Chinese and Western cultures,the spread of ideas,and social transformations.In response to the current state of its protection and utilization,this paper innovatively proposes an integrated e-commerce new media marketing strategy centered on the“Online Three-in-One”(cross-border e-commerce platforms,independent websites,overseas social media)and“Offline Six-in-One”(museums/cultural centers,culturalourism bureaus,scenic areas,universitiesesearch institutions,enterprises,and intangible cultural heritage experience shops).This strategy aims to transform and disseminate the value of the ancient road’s cultural relics through modernized,marketized,and experiential means,thereby providing a path reference with both theoretical foresight and practical operability for achieving holistic protection,sustainable utilization,and methodological innovation in linear cultural heritage. 展开更多
关键词 cultural route Qi’ao Ancient Road e-commerce new media marketing cultural heritage protection Southern China Ancient Post Road revitalization and utilization Introduction
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AI Agent Economy:An Intelligent Restructuring Path for Corporate Profit Sharing:Take Cross-Border E-Commerce Supply Chain Optimization as an Example 认领 引用
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作者 Biao Wang 《Proceedings of Business and Economic Studies》 2026年第7期8-12,共5页
With the deep integration of artificial intelligence(AI)technology into cross-border e-commerce,the profit sharing mechanism of the traditional cross-border e-commerce supply chain is facing new opportunities for inte... With the deep integration of artificial intelligence(AI)technology into cross-border e-commerce,the profit sharing mechanism of the traditional cross-border e-commerce supply chain is facing new opportunities for intelligent restructuring.This paper discusses the innovation path to optimize the profit distribution of enterprises under the background of AI agent economy,analyzes the mechanism evolution and implementation of AI-enabled supply chain,explains the benefits and challenges of intelligent distribution model in combination with practical cases such as SHEIN,and looks forward to the future impact of AI on the reshaping of cross-border e-commerce supply chain structure. 展开更多
关键词 Artificial intelligence agent economy Cross-border e-commerce Profit sharing Supply chain optimization Data-driven
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Research on Marketing Strategies under the Live Streaming E-Commerce Model 认领 引用
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作者 Ping Yang 《Proceedings of Business and Economic Studies》 2026年第6期283-290,共8页
With the vigorous development of the digital economy and the popularization of mobile internet technology,live streaming e-commerce,as an emerging e-commerce model,has witnessed explosive growth in recent years.This p... With the vigorous development of the digital economy and the popularization of mobile internet technology,live streaming e-commerce,as an emerging e-commerce model,has witnessed explosive growth in recent years.This paper systematically combs the latest research achievements in China’s live streaming e-commerce field from 2023 to 2025,and conducts a comprehensive review from multiple dimensions including the development status of live streaming e-commerce,classification of marketing models,influencing mechanisms of consumer behavior,anchor characteristics and trust mechanisms,platform strategies,and future development trends.The study finds that live streaming e-commerce has reconstructed the transaction logic of traditional e-commerce through real-time interaction,scenario-based display and social attributes,and an anchor’s professionalism,credibility,interactivity and affability have become the key factors affecting consumers’purchase decisions.Finally,this paper puts forward practical suggestions for optimizing the marketing strategies of live streaming e-commerce,providing a theoretical reference for the healthy development of the industry. 展开更多
关键词 Live streaming e-commerce Marketing strategy Consumers’purchase intention Anchor characteristics Trust mechanism
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Analysis on BRICS Cybersecurity,New E-Commerce Platforms,and Digital Sovereignty:A Case Study of China and Pakistan 认领 引用
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作者 Lingbin Zhou 《Journal of Electronic Research and Application》 2025年第5期225-232,共8页
Taking the cooperation between China and Pakistan as an example,this paper expounds on the current situation,governance concept,obstacles to cooperation,and differentiated policies of Western countries in the areas of... Taking the cooperation between China and Pakistan as an example,this paper expounds on the current situation,governance concept,obstacles to cooperation,and differentiated policies of Western countries in the areas of cybersecurity,the role of new e-commerce platforms,and digital sovereignty of BRICS countries.It aims to promote inter-governmental cooperation through civil dialogue and lead information technology cooperation among developing countries through the BRICS mechanism,as well as to collaborate to establish guidelines for global cybersecurity,new e-commerce platforms,and digital sovereignty. 展开更多
关键词 BRICS Cybersecurity New e-commerce platform Digital sovereignty
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Application of Big Data Technology in User Behavior Analysis of E-commerce Platforms 认领 引用
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作者 Yanzhao Jia 《Journal of Electronic Research and Application》 2025年第3期104-110,共7页
With the rapid development of the Internet and e-commerce,e-commerce platforms have accumulated huge amounts of user behavior data.The emergence of big data technology provides a powerful means for in-depth analysis o... With the rapid development of the Internet and e-commerce,e-commerce platforms have accumulated huge amounts of user behavior data.The emergence of big data technology provides a powerful means for in-depth analysis of these data and insight into user behavior patterns and preferences.This paper elaborates on the application of big data technology in the analysis of user behavior on e-commerce platforms,including the technical methods of data collection,storage,processing and analysis,as well as the specific applications in the construction of user profiles,precision marketing,personalized recommendation,user retention and churn analysis,etc.,and discusses the challenges and countermeasures faced in the application.Through the study of actual cases,it demonstrates the remarkable effectiveness of big data technology in enhancing the competitiveness of e-commerce platforms and user experience. 展开更多
关键词 Big data technology E-commerce platform User behavior analysis
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A Novel Named Entity Recognition Scheme for Steel E-Commerce Platforms Using a Lite BERT 认领 引用 被引量：4
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作者 Maojian Chen Xiong Luo +2 位作者 Hailun Shen Ziyang Huang Qiaojuan Peng 《Computer Modeling in Engineering & Sciences》 SCIE EI 2021年第10期47-63,共17页
In the era of big data,E-commerce plays an increasingly important role,and steel E-commerce certainly occupies a positive position.However,it is very difficult to choose satisfactory steel raw materials from diverse s... In the era of big data,E-commerce plays an increasingly important role,and steel E-commerce certainly occupies a positive position.However,it is very difficult to choose satisfactory steel raw materials from diverse steel commodities online on steel E-commerce platforms in the purchase of staffs.In order to improve the efficiency of purchasers searching for commodities on the steel E-commerce platforms,we propose a novel deep learning-based loss function for named entity recognition(NER).Considering the impacts of small sample and imbalanced data,in our NER scheme,the focal loss,the label smoothing,and the cross entropy are incorporated into a lite bidirectional encoder representations from transformers(BERT)model to avoid the over-fitting.Moreover,through the analysis of different classic annotation techniques used to tag data,an ideal one is chosen for the training model in our proposed scheme.Experiments are conducted on Chinese steel E-commerce datasets.The experimental results show that the training time of a lite BERT(ALBERT)-based method is much shorter than that of BERT-based models,while achieving the similar computational performance in terms of metrics precision,recall,and F1 with BERT-based models.Meanwhile,our proposed approach performs much better than that of combining Word2Vec,bidirectional long short-term memory(Bi-LSTM),and conditional random field(CRF)models,in consideration of training time and F1. 展开更多
关键词 Named entity recognition bidirectional encoder representations from transformers steel E-commerce platform annotation technique
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Dynamic Pricing Model of E-Commerce Platforms Based on Deep Reinforcement Learning 认领 引用 被引量：3
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作者 Chunli Yin Jinglong Han 《Computer Modeling in Engineering & Sciences》 SCIE EI 2021年第4期291-307,共17页
With the continuous development of artificial intelligence technology,its application field has gradually expanded.To further apply the deep reinforcement learning technology to the field of dynamic pricing,we build a... With the continuous development of artificial intelligence technology,its application field has gradually expanded.To further apply the deep reinforcement learning technology to the field of dynamic pricing,we build an intelligent dynamic pricing system,introduce the reinforcement learning technology related to dynamic pricing,and introduce existing research on the number of suppliers(single supplier and multiple suppliers),environmental models,and selection algorithms.A two-period dynamic pricing game model is designed to assess the optimal pricing strategy for e-commerce platforms under two market conditions and two consumer participation conditions.The first step is to analyze the pricing strategies of e-commerce platforms in mature markets,analyze the optimal pricing and profits of various enterprises under different strategy combinations,compare different market equilibriums and solve the Nash equilibrium.Then,assuming that all consumers are naive in the market,the pricing strategy of the duopoly e-commerce platform in emerging markets is analyzed.By comparing and analyzing the optimal pricing and total profit of each enterprise under different strategy combinations,the subgame refined Nash equilibrium is solved.Finally,assuming that the market includes all experienced consumers,the pricing strategy of the duopoly e-commerce platform in emerging markets is analyzed. 展开更多
关键词 Deep reinforcement learning e-commerce platform dynamic evaluation game model pricing strategy
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