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From Homo Economicus to the Rational Practitioner: Reconstructing Rational Choice Through Inner Cultivation in Journey to the West 认领 引用
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作者 Huimin Li Tiechen Qi 《Proceedings of Business and Economic Studies》 2025年第5期20-25,共6页
This paper examines the classic Chinese novel Journey to the West through the lens of rational choice theory,with a particular focus on the logic of cultivation and behavioral decision-making.By incorporating the noti... This paper examines the classic Chinese novel Journey to the West through the lens of rational choice theory,with a particular focus on the logic of cultivation and behavioral decision-making.By incorporating the notion of“inner cultivation”(xin xing xiulian)into the analytical framework,we introduce the concept of the“cultivating economic agent,”aiming to explore how rationality is generated,evolved,and transcended throughout the spiritual journey.The study argues that,in the context of Eastern culture,rationality is not merely an innate or static faculty but one that can be cultivated and transformed.Through textual analysis of the behavioral trajectories of Sun Wukong,Zhu Bajie,and Tang Sanzang,we uncover a structured behavioral logic of“goal orientation–institutional discipline–purification of the mind.”The findings suggest that although cultivation behaviors are not utilitarian decisions per se,they exhibit rational characteristics such as goal stability,autonomous will,and embedded incentives. 展开更多
关键词 Inner cultivation Rational choice Homo economicus Behavioral economics Journey to the West
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Homo Economicus or Homo Ludens? A Survey of the Behavioral Motives of German Investors 认领 引用
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作者 Gerhard Raab L. W. Murray 《China-USA Business Review》 2013年第5期439-449,共11页
Why do investors invest？ Are they ＂rational＂ in their decisions？ Do experienced investors make investment decisions that are different from those made by novice investors？ This paper provides the results of a sur... Why do investors invest？ Are they ＂rational＂ in their decisions？ Do experienced investors make investment decisions that are different from those made by novice investors？ This paper provides the results of a survey of over 1,000 German investors, which are selected randomly. These investors apparently invest in equity securities for a number of reasons, with the potential for economic gain foremost. However, several other motives are also provided, and in most cases these investors pursued multiple motives. 展开更多
关键词 homo economicus homo ludens Germany behavioral finance investment motives
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Aristotelian Semantics, Homo Economicus, Images, and Brands 认领 引用
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《Philosophy Study》 2018年第1期17-21,共5页
Aristotle＇s general theory of meaning is describing for the first time relations among linguistic signs, mental images, and real things. Centuries later, the triangle of meaning or the semiotic triangle became a mode... Aristotle＇s general theory of meaning is describing for the first time relations among linguistic signs, mental images, and real things. Centuries later, the triangle of meaning or the semiotic triangle became a model of how objects interact with signs and interpreters （C. S. Peirce） or how linguistic symbols are related to the objects they represent （Ogden and Richards 1923）. However, these triangles can be traced back to the 4th century BC, in Aristotle＇s Organon, when it was first mentioned the importance of images and signs in the creation of meaning. The nature of universals as mental images and their relation to the objects is still debated and, recently Lambert Wiesing＇s The Philosophy of Perception challenges current theories of perception. Taking perception to be real is in the core of the new debates about concept of mind. What the reality means for a subject is a central philosophical question （Meztinger, The Ego tunnel）. The new triangle of meaning is not only a relation among objects, realities, signs but a relation among real, objectified entities, irrespective if they are in the mind or outside it. In this new approach, the question of how human perception is possible is reformulated by questions about what perception induces us to be and do. Perceptions are embodied, to be visible, and to continually participate in the public and physical world we perceive. Looking back to Aristotle＇s work from these new approaches our paper argues that Aristotelian images were conceived by him as entities strongly related to action. As mind perceptions which determine us to act, they do not have a passive role but rather taking the lead in our life. This is very much in line with modem philosophical thinking. His thoughts about images and dynamics of reality based on perception and images had important consequences in economics, marketing and branding, giving to perceptions an active role in turning potential reality in actual reality. Brands are in fact images and perceptions in action and interaction and are built in order to compel us to act either to influence or to be influenced. 展开更多
关键词 Aristotle semantics images perception brands branding homo economicus
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