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The Importance of Visual Identity Graphic Design in Cities 认领 引用
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作者 Zhang Chufan 《International Journal of Technology Management》 2016年第3期62-65,共4页
The identity system depends on tangible architecture, landscape roads and so on, but it doesn＇ t equal to the supplement of its subject but an indispensable constituent part. As the finishing touch of the whole urban... The identity system depends on tangible architecture, landscape roads and so on, but it doesn＇ t equal to the supplement of its subject but an indispensable constituent part. As the finishing touch of the whole urban space, by means of design of elements such as symbols, graphs, characters and colors as well as integration of various factors, the identity system reflects the urban specialty, conveys urban features related to history, geography, culture and emotion. The identity system provides suitable space environment to people through application of concrete symbols, graphs, characters and colors, in addition, it also mirrors that the designing culture of a city equals to its design concept with the combination of the historical culture of this city. A modem city shall be provided with such function, that is, it shall possess a whole set of well-designed and scientific-planned indication mechanism to help those wandering pedestrians to indicate direction and find their way successfully. It shall not only serve the mass, realize inter-coordination among people, identity facility and space environment to make people＇ s living environment more comfortable and convenient, but also it constitutes the vital cartier to spread local culture and model urban brand. 展开更多
关键词 identity system visual identity graph historical culture
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The Impact of Generative AI on Visual Identity System Formation in Early-Stage Brands 认领 引用
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作者 Jiadai Li 《Contemporary Design Studies》 2026年第1期17-26,共10页
With the widespread integration of generative artificial intelligence(GenAI)into commercial design practices,the formation mechanisms of brand visual identity systems are undergoing profound structural transformation.... With the widespread integration of generative artificial intelligence(GenAI)into commercial design practices,the formation mechanisms of brand visual identity systems are undergoing profound structural transformation.Traditional brand design theories generally assume that the stabilization of brand visual style relies on designers'long-term manual adjustments and accumulated professional experience[1].However,the high-frequency stylistic exploration and low-cost consistency replication enabled by GenAI suggest that brand visual language may follow a fundamentally different evolutionary trajectory during the early stages of the brand life cycle.Grounded in brand life cycle theory and visual style formation theory,this study constructs a mediated analytical model of"GenAI design involvement–visual style convergence speed–brand visual recognizability,"with brand life cycle stage introduced as a cross-level moderating variable[1,2].Multilevel linear modeling is employed to analyze visual design samples and consumer recognition data collected from multiple commercial brands at different developmental stages.The findings indicate that during the introduction and growth stages of the brand life cycle,GenAI significantly accelerates the convergence of brand visual style and,through enhanced stylistic stability and consistency,substantially improves brand visual recognizability.In contrast,this effect diminishes markedly at the maturity stage.These results demonstrate that GenAI is emerging as a critical design agent reshaping the evolutionary logic of brand visual identity systems,offering a computational framework for data-driven brand visual construction that challenges traditional experience-based design paradigms. 展开更多
关键词 Generative Artificial Intelligence Brand Life Cycle Visual Identity System Visual Style Convergence Computational Design.
Designing visual identity systems for intangible cultural heritage:from digital archiving to regional cultural tourism product integration 认领 引用
3
作者 Tianni Yang 《Advances in Humanities Research》 2025年第5期15-19,共5页
This study proposes a comprehensive solution integrating digital archiving,semantic analysis,and design translation to customize a visual identity system for intangible cultural heritage.In collaboration with the inhe... This study proposes a comprehensive solution integrating digital archiving,semantic analysis,and design translation to customize a visual identity system for intangible cultural heritage.In collaboration with the inheritors,research is conducted,integrating image-aggregating artificial intelligence and text mining technologies to extract basic cultural symbols from mountain sacrificial music,simple embroidery techniques,and coastal festival dances.Through iterative design workshops,the symbols are transformed into unified logos,color matching systems,and font systems to ensure cultural authenticity.The expert committee evaluates the semantic fidelity of each component,while for the survey of local residents and tourists,it measures the recognition rate,participation rate,and purchase intention.The results show that the recognition rate of each visual system in the resident group reaches 90%,and in the tourist group it reaches 78%.The interest scores were all above 4.0 points(out of 5).After being applied to silk scarves,gift box packaging,interactive mobile applications,and festival-related products,it effectively increased product sales,the number of registrations for craft workshops,and the number of festival visitors.Empirical evidence shows that this three-step integration route promotes the commercial value of cultural tourism while preserving cultural authenticity,providing a replicable model for other regions to strengthen heritage and regional brand building through design. 展开更多
关键词 visual identity system intangible cultural heritage digital archiving cultural tourism design integration
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